Impact Day

This project involved creating a promotional commercial for a conference called Impact Day. Among several concepts we considered, this idea struck the perfect balance, delivering a bold and impactful message about urban planning and the importance of prioritizing the next generation. The commercial was filmed in downtown Tallinn, leveraging the dynamic urban environment to enhance the message. For the shoot, we utilized a camera typically used for capturing sports events.

Pre

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Concept

Script and Storyboard

Location Scouting